Brown Sound Clothing, supported by WOR International, consists of three geniuses Johnee Guitar, Rob Sinclair, and Charlie Staunton. The line was originally the brain child of Johnee Guitar a revolutionary situationist, socialite and all around renaissance man. He started Brown Sound in 1968 after the riots in the Sorbonne. Brown Sound clothing is an experimental exercise of freedom. Experimental in the sense that we are willing to attempt a soft subversion. Facing a wall of mediated collective consciences, they are attempting to create a new paradigm for the “zeros.” They are working to create more than clothing. BROWN SOUND IS A MUSEUM FOR AND BY POP VULTURES. Brown Sound’s mission is to make clothing that suits the day’s war / nights of love life style. Their designs are influenced by the proletariat, military cuts; warn in a rock and roll tradition.